Blissed Cafe: How We Brought Blissed Cafe to Life in the Heart of Bangkok
Tucked away in the vibrant streets of Wongwian 22, Blissed Cafe is more than just a local coffee spot—it’s a whole mood. You walk in, and everything just feels… right. That cozy aroma, the warm faces, and the space that hugs you back. But behind all that charm is a story of careful crafting, thoughtful design, and a whole lot of love.
The Vision: Coffee With Soul, Design With Purpose
When the founders of Blissed Cafe first reached out, they didn’t just want a logo—they wanted a vibe. A space where the neighborhood could pause, sip, and feel seen. They had the heart, the beans, and the baristas. What they needed was a visual identity that felt just as intentional.
That’s where we came in.
We started with the story. Who were they? What did they believe in? What kind of experience did they want their customers to walk away with? Once we had that emotional core, the design followed naturally.
Designing Bliss: From Logo to Latte Sleeves
The logo was the heartbeat. We created a simple, playful mark with a hand-drawn charm—friendly, local, and just a little bit cheeky. The type was soft and round, with a subtle nod to hand lettering, reflecting the personal touch that defines Blissed.
For the color palette, we leaned into warm earth tones, grounded in deep brown and balanced with soothing beige and soft apricot. We wanted something that said “organic comfort” without feeling too rustic or outdated.
Then came the packaging. We incorporated little phrases that made people smile. Things like “Sip happens” and “You’re brew-tiful.” Details that make you feel like someone thought about your day.
Uniforms were next—aprons in a calming clay tone, paired with minimal embroidery. Comfortable, functional, but always on-brand. The posters and menu boards followed suit: clean layouts, witty headlines, and illustrations that sparked joy.
We also crafted a set of business cards and loyalty cards that customers loved to hold onto. They felt like small gifts rather than just paper.
From Bangkok’s Streets to the People’s Hearts
Wongwian 22 is not your average corner of Bangkok. It’s full of character, chaos, color, and culture. We knew Blissed had to both stand out and blend in—a hub for locals, wanderers, and passersby.
The final brand identity didn’t shout; it welcomed. It didn’t try too hard; it felt like it had always been there. We took pride in building a design language that adapted to every touchpoint, yet stayed true to its heart.
What we loved most was seeing it all come together. You see it in the way customers pause to take a photo of the coffee cup. Or how they linger a little longer just because the space feels calming. That’s not just aesthetics—that’s identity at work.
What You Can Take From This
If you’re a small business owner, maybe in food or lifestyle, here’s what you can learn from Blissed:
- Start with your story. Know what you stand for before you pick your colors.
- Design isn’t decoration—it’s communication. Every element should say something.
- Consistency is the magic trick. Repeat the feeling across everything, from cup to card.
- People don’t just visit places. They remember how those places made them feel.
Helping Blissed Cafe bring their vision to life was more than a project—it was a partnership. And every latte poured since? It carries a little bit of that shared spirit.
So next time you’re in Bangkok, find your way to Wongwian 22. Sit down at Blissed. Sip slow. And feel what good design, and good coffee, can do.
